Category Archives: web copy advice

Your authentic voice matters more than ever

In this alt-fact, ‘fake news’ era, it often seems impossible to distinguish the truth. Outcry at President Trump and some politicians UK side shows what people respect: honesty. The words we choose play a pivotal role in this. Just look … Continue reading

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3 Steps to Writing Seductive Sales Copy

How do you drown out incessant internet noise with your copy? With words that sing seductively. So devilishly handsome, your readers will be unable to resist… Eye-catching sales copy must engage with – and enchant visitors. Sweep them off their … Continue reading

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Avoid one of the most common web copy crimes

Having established that ‘welcome‘ as a home page headline doesn’t work on any level, here’s another copy crime countless companies commit. If you’re a regular Copy Break reader, you’ll know I often refer to the psychology of selling. For good … Continue reading

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