Tag Archives: home page copy

Avoid one of the most common web copy crimes

Having established that ‘welcome‘ as a home page headline doesn’t work on any level, here’s another copy crime countless companies commit. If you’re a regular Copy Break reader, you’ll know I often refer to the psychology of selling. For good … Continue reading

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What Does Your Home Page Say About You?

Far too many websites fall at the first hurdle resulting in high bounce rates and weak sales. One reason is when a new website is built or old one refreshed, the copy is often last on the list. An oversight? … Continue reading

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Posted in web copy advice | Tagged | 2 Comments