Tag Archives: Plain English

Simple email techniques that just work

Let’s be honest: marketing emails often fail to make a good impression – especially ones you’ve not signed up to. What about the rest? Of the the ones I open, I either know the sender, I opted-in, or the subject … Continue reading

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Sales Writing Without Bling

For some business occasions, your power suit is appropriate wear. At other times, it might look out of place. And if you turn up in bling, resembling an extra in an Eminem video, you won’t be taken seriously anyway. Copywriting … Continue reading

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Does Your Sales Writing Have the G Bug?

Words have the power to enlighten or confuse. Choose words which would baffle even Shakespeare, and you’ll switch off readers in seconds! Unfortunately, there’s a gobbledegook epidemic… It strikes scores of businesses, industries and government bodies. Worse still, it can … Continue reading

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