Tag Archives: Website copy

What Makes You Different?

One of the most challenging questions every business should ask itself: how am I different? How can I stand out? Let me take you back in time. Many moons ago, I taught in a specialist school for children in care. … Continue reading

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Does Your Website Copy Really Speak to People?

Reach out with words “You never really understand a person until you consider things from his point of view – until you climb into his skin and walk around in it.” These words resonated with me 30 years ago when … Continue reading

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How to Write Website Copy Bursting with Benefits

Sometimes you can be too close to something to see it objectively – as is often the case with your own marketing copy. When reading your copy, is it clear what people get for their money? Whatever products or services … Continue reading

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